Developers can now read their own record, and get told the day it turns
An agent opens our developer comparison in front of a client before they walk into a sales centre. It is built from 1,136,063 registered sales, and it says what a developer sells, at what rate, how the price of their stock has moved over four years, what it yields to rent, what residents say about them in public, whether they hand over when they said they would, and what their service charge does year on year.
Until this week the developer had no way to see any of it. That is now a workspace of their own.
The first decision was whether the panel should show a developer a kinder version of a number we publish to a thousand brokers. It should not, and the reason is practical rather than principled: they would find out from the first agent who quoted the other one, and then nothing else we told them would be worth reading.
So every measurement in the panel is the one on the comparison. What the panel adds is the half an agency has no use for. Where they stand measure by measure, with the name of whoever leads each one and the size of the gap, because a rank on its own says nothing about how far there is to go. Which of their own towers is behind the rest of what they build, measured against their own median rather than the market's, since a developer who builds studios in Dubai South is below the Dubai median on every building they own and saying so twenty times is a fact about their business model. And their problems as a list with the evidence attached, so "our reviews are bad" becomes "forty-one negative reviews are unanswered on this building, and the answer rate on the others is eighty per cent".
The commonest way a monitoring product fails is not missing a problem. It is reporting the same problem every morning until the person receiving it mutes the thread, and after that it is decoration.
Originally published on Doment, Dubai property intelligence.
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